Aura OrbAuraWorks

Privacy Policy

Last updated: May 2, 2025

AURA PRIVACY POLICY

Last Updated: May 2, 2025

1. INTRODUCTION

Aura ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our SaaS platform ("Aura" or the "Service").

We take your privacy seriously. Please read this Privacy Policy carefully to understand our practices regarding your personal information and how we will treat it.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide to Us

We may collect the following types of information when you register for, access, or use our Service:

  • Account Information: Email address, name, username, password, and profile information. Password information is securely stored and managed via Supabase authentication, and is not accessible in plain text by us.
  • Payment Information: Credit card details, billing address, and transaction history (processed securely through our payment processors)
  • User Content: Data files, text, communications, and other materials you upload, create, transmit, or store on our Service
  • Communications: Information you provide when you contact our customer support team

2.2 Information Collected Automatically

When you use our Service, we may automatically collect:

  • Usage Data: Information about your interactions with our Service, including features used, pages visited, and actions taken
  • Device Information: IP address, browser type, operating system, device identifiers, and mobile network information
  • Log Data: Server logs, error reports, and performance data
  • Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect information about your browsing activities and preferences. You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

  • To provide, maintain, and improve our Service
  • To process and complete transactions
  • To respond to your comments, questions, and requests
  • To send you technical notices, security alerts, and administrative messages
  • To communicate with you about products, services, offers, and events
  • To monitor and analyze trends, usage, and activities in connection with our Service
  • To detect, investigate, and prevent security incidents and other malicious, fraudulent, or illegal activity
  • To comply with legal obligations

4. THIRD-PARTY SERVICES

Our Service integrates with the following third-party services:

4.1 Infrastructure and Hosting

  • Supabase: Provides database and authentication services
  • Vercel: Hosts and deploys our application

4.2 Analytics and Monitoring

  • PostHog: Provides analytics and user behavior tracking

4.3 AI and Search Services

  • Anthropic (Claude): Powers AI features and content generation
  • OpenAI: Powers AI features and content generation
  • Google (Gemini): Powers AI features and content generation
  • Tavily: Provides search functionality

Prompts and content shared with AI services are transmitted solely for the purpose of generating responses. These providers do not use your data to train their models, in accordance with their stated policies at the time of integration.

Each of these service providers has their own privacy policies that govern how they process your data. We encourage you to review their privacy policies for more information.

5. DATA SHARING AND DISCLOSURE

We may share your information in the following circumstances:

5.1 With Your Consent

We may share your information when you give us permission to do so.

5.2 With Service Providers

We share information with vendors, consultants, and other service providers who need access to such information to perform work on our behalf, as outlined in Section 4.

5.3 For Legal Reasons

We may share information if we believe disclosure is necessary to:

  • Comply with laws, regulations, legal processes, or governmental requests
  • Enforce our Terms of Service
  • Detect, prevent, or address fraud, security, or technical issues
  • Protect the rights, property, and safety of our users, us, or others

5.4 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of business assets, your information may be transferred as part of that transaction.

6. DATA RETENTION

We retain your information for as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. When we no longer need personal information, we securely delete or anonymize it.

7. DATA SECURITY

We implement reasonable and appropriate security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no security system is impenetrable, and we cannot guarantee the security of our systems or your information.

8. INTERNATIONAL DATA TRANSFERS

We may transfer your information to countries other than the country in which you reside. These countries may have data protection laws that differ from your country's laws. We will take appropriate measures to ensure your information remains protected in accordance with this Privacy Policy.

9. YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your personal information:

  • Access: You can request access to the personal information we hold about you.
  • Correction: You can request that we correct inaccurate information about you.
  • Deletion: You can request that we delete your personal information.
  • Data Portability: You can request a copy of the personal information you provided to us in a structured, commonly used format.
  • Opt-Out: You can opt out of marketing communications by following the unsubscribe instructions in our emails.

To exercise these rights, please contact us using the details provided in Section 13.

10. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to delete personal information
  • The right to opt-out of the sale of personal information
  • The right to non-discrimination for exercising your rights

11. CHILDREN'S PRIVACY

While Aura is primarily designed for working professionals, users of all ages may access our Service. However, our Service is not intended for children under 16, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will promptly delete that information.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. CONTACT US

If you have any questions about this Privacy Policy, please contact us at:

  • Email: contact@emb.global
  • Address: Plot No. 17, Phase-4, Maruti Udyog, Sector 18, Gurugram, HR

By using Aura, you acknowledge that you have read and understood this Privacy Policy.